It is basically inspired by things that annoy me in day to day life, with a deceptively interesting sentence and picture at the bottom to pretend I am not whining at you.
So today's winner of annoyance is... Car Ads.
I was watching tv today, Heston's Feasts (basically Heston Blumenthal making wacky versions of food to themes, actually rly awesome) and it's on SBS and SBS has ads and no joke, I saw 14 car advertisements, and they aren't even good. I mean I am yet to see a car ad that does not annoy the crap out of me. Although my mum did buy a car i suggested to her after seeing the ad and thinking it suited our requirements, so I guess they do work, but what is classified as ad buying and what is just simple research. Like thanks to an ad about AMP, I know they exist, and I think they are about future planning or something, but there ad is pretty. Anyway, I am still unsure as to what advertisements are designed to do; make you buy the product or simply make it known to you that it exists and then subconsciously, because of survival instincts, because you have seen the product before, you are more likely to buy it, even though you are not sure of the characteristics it has. Maybe we feel drawn more to products we have seen advertised because we know what they are, even though the one by hgopsn coorperation will be probably just as adequate, we have never heard of it and are thus, unlikely to pick it up off the shelves. I guess then you are going into this whole other topic of what makes you pick things up from the shelves, is it the bright colours, the words or merely random selection of a product at eye level. Would certain companies pay woolworths for certain areas of shelve space closer to personal view. And do woolworths typically stock there own brand in certain places?
The shopping dynamic in general infuriates me, I find there is few times I go into a shopping centre and actually know what the time of day is, like now, I am sitting in my brighly lit room and it's not exactly an atmosphere for fostering sleep, so I am talking about shopping dynamic.
So here is a random picture, made up I am guessing, but otherwise where would you find this warning?
Anyway; I have to go now, early morning things.
Hogg Hogg HOgg
1 comment:
the shopping dynamic
is one of the most insideous things about modern society
like, the way that all the essentials (eggs, milk, bread) are placed in the middle of the aisles and really far away from each other
the way they manipulate colours and light levels to make you think different things
also the way that woolworths and coles get about 70% of money spent in australia (probably around that) because they dominate the groceries market
but yeah, no woolworths, coles dont put thier own brand in certain places because it wants you to buy brand name goods because it makes more money off them. after having paid for the more expensive items (to the companies that make them) it wouldn't make sense not to want customers to buy them. its like, after they stocked them they may as well sell them otherwise they are wasting them, and they cost more than the other stuff so they profit more. so they make brand name stuff more accesible than their brand by putting their brand lower on the shelves.
anyway/ I am not sure how I know all that
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